Social Channel Launch & Rapid Growth
I launched Refract’s TikTok and Instagram channels from the ground up, developing a content strategy that combined trend-driven creativity with data-backed experimentation. This resulted in 1.7M+ organic TikTok views in the first week and 2M monthly Instagram reach, driving new client inquiries and accelerating brand visibility across key social platforms.
Executed high-impact community activations, engaging 100+ participants in the first month and boosting brand and team engagement
Organized events connecting the Refract team with the startup community. Leveraged insights from activations to create follow-up content and strengthen both internal collaboration and external visibility.
