I grow communities through content that converts
Passionate about blending creativity with data, I turn social trends into powerful brand strategies that capture attention and build loyalty
I grow communities through content that converts
Passionate about blending creativity with data, I turn social trends into powerful brand strategies that capture attention and build loyalty
My work
Check out some of my favorite & most recent projects HERE & below:
Check out some of my favorite & most recent videos HERE

Refract
Refract


Refract
Refract


Morse Micro
Semi-conductor startup in the heart of Sydney.


Morse Micro
Semi-conductor startup in the heart of Sydney.


Social Media Strategist
Freelance Social Media Strategist


Social Media Strategist
Freelance Social Media Strategist


Creator Strategist
Sixt - FIFA Creator Strategy


Creator Strategist
Sixt - FIFA Creator Strategy

My skills
I craft content and campaigns that spark engagement, grow audiences, and deliver measurable results.
Content Creation
I create trend-driven TikToks, Reels, and Shorts that capture attention, reflect brand voice, and spark engagement.
Analytics
I track KPIs using TikTok Analytics, Meta Business Suite, and Google Analytics, turning insights into actionable growth strategies.
Community Engagement
I build authentic connections with audiences, manage conversations, and foster loyal online communities.
Strategy & Campaigns
I design data-driven strategies and deliver campaigns end-to-end, aligning creative with business goals.
Influencer Partnerships
I collaborate with creators and partners to expand reach, strengthen credibility, and drive brand growth.
UGC & Influencer Manager
I manage paid social budgets covering media spend, creative production, and testing. I oversee multiple creators across UGC, influencer, and organic activations, handling end-to-end creator management including negotiation, contracting, and performance tracking.
Content Creation
I create trend-driven TikToks, Reels, and Shorts that capture attention, reflect brand voice, and spark engagement.
Analytics
I track KPIs using TikTok Analytics, Meta Business Suite, and Google Analytics, turning insights into actionable growth strategies.
Community Engagement
I build authentic connections with audiences, manage conversations, and foster loyal online communities.
Strategy & Campaigns
I design data-driven strategies and deliver campaigns end-to-end, aligning creative with business goals.
Influencer Partnerships
I collaborate with creators and partners to expand reach, strengthen credibility, and drive brand growth.
UGC & Influencer Manager
I manage paid social budgets covering media spend, creative production, and testing. I oversee multiple creators across UGC, influencer, and organic activations, handling end-to-end creator management including negotiation, contracting, and performance tracking.

Refract: Generated 1.7M+ TikTok views in launch week while scaling social media channels from zero.
Ariel Belger
Social Media Manager


Refract: Generated 1.7M+ TikTok views in launch week while scaling social media channels from zero.
Ariel Belger
Social Media Manager


My toolkit,
your advantage
See how my expertise with these tools drives better results.

Adobe Suite
Design polished graphics and videos that strengthen brand identity

Adobe Suite
Lightroom photo editing

Canva
Design content that reflects brand identity

Canva
Design content that reflects brand identity

Capcut
Edit short-form video content quickly for TikTok and Reels

Capcut
Skilled in editing short-form video content
Figma
Collaborate on campaign mockups and ensure consistent design
Figma
Proficient in designing branded content

Meta Business Suite
Plan and optimize Instagram and Facebook content and ads

Meta Business Suite
Plan and optimize content & paid boosting

Sprout Social
Schedule, publish, and report across platforms efficiently.

Sprout Social
Schedule, publish, and report across platforms.

Notion
Social media strategy planning

Notion
Schedule, publish, and report across platforms.
2025
2025
2024
2023
2022
2021
2020
My career journey
Explore the milestones and experiences that have shaped my career, year by year.
Social Media Manager
Refract Group
May 2025 - Current
Social Media Manager
Refract Group
May 2025 - Current
Social Media Strategist
Freelance
Jan 2024 - Current
Social Media Strategist
Freelance
Feb 2024 - Current
Consulting Intern
Deloitte
Nov 2023 - Jan 2024
Consulting Intern
Deloitte
Nov 2023 - Jan 2024
2
Years of experience
in Social Media Management


